In a
landmark study,
Harvard Business School estimated that returning customers increased
revenue from between 25 to 95 percent. Loyalty, while a rare commodity
on the internet, still pays. Keeping existing customers will always be
cheaper and more profitable than converting new ones. So, when you’re
completing your regular analysis of strategies to increase revenue, make
sure to include competencies that not only lure new users to your
product, but also reward returning and loyal business.
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