There isn’t a marketer on earth who would turn down the ability to look into the future. What brand manager wouldn’t want to know exactly what and how much of a new technology or a hot new gadget customers will buy in droves next holiday season? Predictive analytics is a relatively new tactic, and has been met with mixed reviews and success. Executing it properly requires a hefty amount of dedicated resources and a fair amount of experimentation. Going through these exercises, though, can certainly give you some interesting insights into how well you can leverage customer behavior analytics to facilitate business growth. Read Full Article on eZdia Official Blog.
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