10 Ways To Use Your E-Commerce Content Strategy to Increase Traffic

After you and your product team spend hundreds of hours ensuring that your website is as user-friendly as possible, the next step is making sure you have traffic. After all, you can’t convert customers if you don’t have adequate sessions and referrals. The primer below could help trigger or reboot your e-commerce strategy to increase traffic on your site. Read Full Article on eZdia Official Blog.

Important Factors Influencing Purchase in E-commerce

In e-commerce, there are certain factors from the customer’s point of view which influence their purchasing decision. Here’s a look at thosee concerns that leverage customer buying behavior:

1. Good Product Quality

 

One of the most important factors influencing consumer buying behavior is the quality of the product and the quality of information about that product. These have a significant impact on the visitors to your website and turn them into potential buyers. Your products must reflect different geographic and regional flavors, speak loud the cultural ethos and fit the trend of the season. Product descriptions, specifications, catalogues and images all influence the customer buying decision process. A convincing and well-crafted representation of the products is sure to fetch better results. Read Full Article on eZdia Blog.

5 Surefire Customer Retention Strategies

In a landmark study, Harvard Business School estimated that returning customers increased revenue from between 25 to 95 percent. Loyalty, while a rare commodity on the internet, still pays. Keeping existing customers will always be cheaper and more profitable than converting new ones. So, when you’re completing your regular analysis of strategies to increase revenue, make sure to include competencies that not only lure new users to your product, but also reward returning and loyal business. Read Full Article on eZdia Official Blog.

5 Steps to Build a Successful Customer Behavior Analytics Model

There isn’t a marketer on earth who would turn down the ability to look into the future. What brand manager wouldn’t want to know exactly what and how much of a new technology or a hot new gadget customers will buy in droves next holiday season? Predictive analytics is a relatively new tactic, and has been met with mixed reviews and success. Executing it properly requires a hefty amount of dedicated resources and a fair amount of experimentation. Going through these exercises, though, can certainly give you some interesting insights into how well you can leverage customer behavior analytics to facilitate business growth. Read Full Article on eZdia Official Blog.

Top 5 Product Page KPI’s every E-commerce Seller Should Follow

Brand managers are painfully aware of how important KPIs for e-commerce businesses are. You’re likely collecting dozens of different measurements and monitoring them carefully from day to day and month to month. How you track those KPI for product pages has a huge impact on revenue. That’s hardly a revelation for anyone involved in e-commerce. Read Full Article on eZdia Official Blog.